Enterprise Scale
Enterprise Development (2003–2022). From founding web agencies to scaling platforms for 135+ million users and leading teams at high-growth companies.
Scaling Beyond Limits
From military precision to enterprise scale, I learned that building for millions isn't just about bigger servers. It's about architectural decisions that compound, team dynamics that scale, and the discipline to maintain quality under exponential growth.
At Playlist.com, I watched user counts climb from thousands to 135+ million while maintaining 1500+ early cloud servers. At Echelon Fitness, I built connected fitness platforms that revolutionized home workouts. Each experience reinforced the same truth: great systems are built on fundamentals, not quick fixes.
135M+ Users
Led the technical evolution of Playlist.com from startup to massive scale, handling millions of concurrent users and billions of data points.
Team Leadership
Evolved from senior developer to lead developer, mentoring teams and establishing coding standards that enabled rapid, sustainable growth.
Full-Stack Architecture
Designed and implemented scalable systems across web, mobile, and backend infrastructure, from PHP/MySQL to modern microservices.
Connected Fitness
Built real-time connected fitness platforms at Echelon Fitness, enabling millions to transform their health through innovative technology.
The Journey
The Web Freaks, INC
Founder & Lead Developer
2003-2015Founded and operated full-service web development agency, delivering custom solutions for businesses across multiple industries. Built everything from e-commerce platforms to complex web applications, establishing a reputation for reliability and technical excellence that sustained the business for over a decade.
In the Colo Datacenter (2003)
Server Powered
Dedicated Server Management
2004-2015Provided dedicated server management and hosting solutions for high-traffic websites and applications. Specialized in server optimization, security hardening, and 24/7 monitoring for mission-critical systems, building expertise that would later prove invaluable in cloud architecture roles.
Working with Datacenter Terminals (2005)
Playlist.com
Cloud Architect & Consultant
2006-2010As cloud architect and consultant, maintained and optimized 1500+ early cloud servers while the platform scaled from thousands to 135+ million users. Architected robust infrastructure solutions handling massive traffic spikes, implemented automated scaling systems, and established cloud best practices during the early days of cloud computing.
On This Week in Tech discussing Playlist.com (2015)
Echelon Fitness
Senior Software Engineer
2019-2022Built real-time connected fitness platforms that revolutionized home workouts. Developed streaming infrastructure for live classes, implemented real-time metrics tracking, and created engaging user experiences that helped millions achieve their fitness goals from home.
Working with Echelon Reflect Mirror
High-Growth Startups
Technical Lead / CTO
2015-2019Led technical teams at multiple high-growth startups, making critical architecture decisions and building products from concept to scale. Implemented modern DevOps practices and made strategic technology decisions for rapid growth in the heart of Silicon Valley.
At Hacker Dojo, Silicon Valley (2015)
Enterprise Philosophy
"The enterprise years taught me that great software isn't just about clean code. It's about building systems that can handle millions of users while maintaining team velocity."
"Whether scaling Playlist.com to 135+ million users or architecting solutions for Fortune 500 companies, I learned that the best technical decisions are the ones that enable teams to move fast without breaking things."
"This experience shaped my approach to building Shutter Speed Apps: enterprise-grade reliability with startup agility."
At Apple HQ, 1 Infinite Loop
From Scale to Innovation
After years of scaling platforms for millions, it was time to build something new. Something that combined enterprise-grade reliability with the creative freedom that only comes from starting fresh.